On the surface, LOVE NAIL TREE is a t-shirt company with elegant accessories.Look further and find a deep LA-centric storytelling brand. Each top is their own design and each graphic is based on particular stories sabout human experience; excerpts of those texts are printed on the inside of each item.
The stories are all related to the . We felt this form of storytelling was incredibly poignant, given the state of the world, so we dove into the brand to solve their identity problem.
LOVE NAIL TREE needed to define their 'mission'. The film, INTENT, was used as a tool to spearhead the launch of their upcoming collection; and became their calling card. It gave their brand a stronger voice, both figuratively and literally. The launch was strategically celebrated at an inaugural event hosted at the LOVE NAIL TREE 'Warehaas' space.
'INTENT' pushes into the DIY, 'use real wood', and 'make it with your hands' aesthetic that is so inherent to their brand. We developed a single-shot film that would feature a number of their key designs. Each action abstractly touching on the subject of each graphic. Most importantly, we wanted to keep true to LOVE NAIL TREE's voice; by giving them a new and louder communication tool to present to the world.
With the aid of LA Canvas, we set to launch LOVE NAIL TREE's 6th Edition Release Party. The event included a pop-up shop in their space and live readings of particular stories from the collection. Additionally, there were food trucks, a vapor lounge and sponsored drinks named after the film, INTENT.
Behind the scenes, we worked with LOVE NAIL TREE to organize the #6theditionrelease party and properly align their online social channels. The goal was to re-align consistency of their social media
and increase their SEO. We personally invited key influencers and orchestrated contests to encourage sharing the event. These incentives created a large line-up an hour early, and garnered over 1000 attendees throughout the evening.
Following the event, we posted the video online, with a call to action to the company's website, which garnered over a thousand views in the first week. The video was also republished on the LA CANVAS and TEEHUNTER's website. As an added layer, we posted a 'behind-the-scenes' video of the event featuring interviews with the key members of LOVE NAIL TREE. This would give their audience a bit of insight to the people behind the brand and the purpose of the film.
The A40 headset is ASTRO's flagship product, and for a product, that holds a lot of responsibility. ASTRO developed an effective and reliable reputation within the pro-gaming community. To offer more customization, ASTRO then introduced new color variations for the A40's; called the Astro Neon Series.
For the neon series, Astro wanted to open their market to another area of video gaming culture. They needed something reverential to Japanese pop culture to properly homage the birth-place of video games. They referenced the energy of the mobile game 'Monsters Ate My Condo', a delightfully simple and addictive game; which is inherent to Japanese lore.
We developed a concept of singular-strength Ninjas, which referenced 80s/90s video games and cartoons including: Voltron, Teenage Mutant Ninja Turtles, Samurai Pizza Cats, and even The Power Rangers. We created new characters with a simple story of growth; invoked by an elder guru through training and discipline.
Lexdray is born out of innovative design. Each uniquely designed bag has specific features that will match your lifestyle; whether you’re an urban commuter in Brooklyn or boarding the next flight to LHR.
We accentuated the inspiration of each bag by referencing the city it was designed after. These simple but impactful videos drew the attention of the necessary influential online publishers. Each product now has it’s own video, consistent to the brand giving Lexdray more content to publish over a longer period of time and enabling a storyline for the brand.
The videos were featured over a multitude of blogs and gained tens of thousands of views in a matter of days. This exponentially raised Lexdray’s brand awareness worldwide, garnering multiple collaborations with The Boylston Trading Company, Kid Robot and Red Bull.
ASTRO Gaming is a spin-off of a firmly established design firm from San Francisco, Astro Studios. Their product design of the XBOX 360 and the Nike FuelBand are only a few in a long list of incredible design achievements. They stepped into the gaming world with the company ASTRO GAMING, which first developed the ultimate headset for gamers.
The second WENDEL x ASTRO collaboration was as an evolution of visual representation. This was achieved by both expanding the ASTRO 'universe' and also featuring a live-action character in the inception of the A50. A small glimpse into a future-tech world; one where the A50 would appear so advanced, it could be alien technology
We also leveraged ASTRO's connection to the rising-EDM-group KREWELLA; who would provide punchy audio to motivate the edit. The sound was specifically designed to communicate the impactful attributes of the A50. Technical style soundFX were added to the soundtrack to nuacnce the driving sounds of KREWELLA's hit, 'Killin' It'.
By tapping into two distinct-popular networks, the A50 video was the most viewed astro video; with over 130,000 distinct online views.'
These are the daily inspirations we find around the inter-webs
to foster our creative culture.
We love meeting new people and
learning about their stories.
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Santa Monica, CA
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